Alexander John is a true media and communication expert. He has been working for 9 years at Ubisoft Blue Byte, a well-known game development company.
Since two years he is the Head of Communications at Ubisoft Blue Byte.
In our video he discusses, why it is so important to integrate customers into the product development process.
He did his Bachelor and Master in the media sector at the University of Düsseldorf.
WHU Inside Business provides new insights directly from executives and managers in the areas of Digitalization, Supply-Chain-Management, Entrepreneurship and Finance.