Alexandra Chirilov
Joint Head

Summarized Biography

Alexandra Chirilov,Global Science Partner at GfK, was interviewed by Prof. Dr. Christian Schlereth (Chairholder of the Digital Marketing Chair at WHU - Otto Beisheim School ofManagement) on business opportunities in market research with Virtual Reality.

After earning herbachelor’s degree at the Academia de Studii Economice din București inBucharest in 2008, Chirilov worked for ISRA Center Marketing Research as aQuantitative Research & Development Manager. At the beginning of 2014 shethen started to work as a Senior Scientist and later on as a Joint Head of the Global GfK PreferenceModelling Hub.

Videos with
Alexandra Chirilov