In our interview, Dr. Christine Knackfuss together with Dr. Jan Ising (Accenture), talked about her experiences and best practices in the field of Digital Transformation.
As Managing Director of Digital Strategy at Accenture, Christine Knackfuß aims to fill the gap of missing strategic assets and procedures. Within her team, they help the global services company’s clients to implement platform business models. Moreover, they assess the benefit of the digitization of their client’s existing value chains.
While working as Communication Manager at the BMW Group from 2005 to 2008, Dr. Christine Knackfuß started her PhD in Marketing at Mannheim Business School and successfully graduated in 2009. After leaving BMW, she started her career at Accenture as Senior Consultant in Marketing Science in 2008. Since December 2017 she is positioned as Managing Director of Digital Strategy.
WHU Inside Business provides new insights directly from executives and managers in the areas of Digitalization, Supply-Chain-Management, Entrepreneurship and Finance.