Dr. Katrin Baedorf is Director at the Center of Asset and Wealth Management at WHU – Otto Beisheim School of Management. She studied Economics and Mathematics at the “Rheinische Friedrich-Wilhelms Universität” in Bonn. Upon graduating with two diploma degrees in 2001, she joined McKinsey & Company, Inc., where she stayed for more than four years. In 2006 she joined the Center of Private Banking at WHU–Otto Beisheim School of Management, where she completed her dissertation about the topic “Performance Measurement of Customer Portfolios in Private Banking”. Between 2009 and 2011 she was assistant professor at the Center of Private Banking. In her research she focused on asset management with particular interest in illiquid assets and behavioral financeas well as service quality within private banking. As Director she is responsible for all activities and relationships at the Center of Asset and Wealth Management.