Here, Jens Rode, CEO at Tellja GmbH, explains what exactly online referral programmes are and talks deeper into the most crucial parts of the business model that result in a successful system.
As CEO Rode is at the forefront of the decision-making processes within Tellja, the market leader for online-gets-member programmes in Germany, with exceptionally high conversion rates in comparison to other marketing companies. He is pushing to not only acquire new accounts but also to further accelerate growth at a European Level.
After graduating in 1996 from Hochschule Mainz-University of Applied Science with a degree in Business Administration he has gone on to be Head of Marketing at Lufthansa Cargo and Head of International Marketing at Deutsche Bahn. Rode has over 20 years of experience and specialises in Marketing and Sales
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