As Chairholder of the WHU´s Chair of Sales Management and B2B Marketing, Professor Ove Jensen and his doctoral assistants bring a process management perspective to sales and a finance perspective to price negotiations.
We filmed two SHORTCUTS with him, in which he explains helpful sales strategies and told us about his view on the role of sales people in the future.
As the Chairholder for Sales Management at WHU, Ove Jensen also hosts the WHU - Campus for Sales, a platform for exchange between sales executives. The platform includes a management conference, a video channel and a social community.
Ove Jensen studied at WHU - Otto Beisheim School of Management until 1997. Afterwards, he was managing director of a marketing & sales consulting firm with 70 employees and today, he supports a various kind of companies through executive seminars and consulting.
WHU Inside Business provides new insights directly from executives and managers in the areas of Digitalization, Supply-Chain-Management, Entrepreneurship and Finance.