Changing role of digital systems in decision making

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Alexander Hoffmann, Industry Manager & Data Strategy Lead at Google, talks about the new role of digital systems in business decision making and gives advice for current students on which skills be most relevant for their later working life. Interviewed by Prof. Dr. Christian Schlereth, Chairholder of the Digital Marketing Chair at WHU - Otto Beisheim School of Management.

February 10, 2020
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